Two Websites, a Studio Expansion, and a Skincare Launch

Fawn Beauty, a skincare and beauty brand, approached NDCS to support their growth and improve their operations. The engagement covered two new websites, streamlined business processes, a studio expansion, targeted social campaigns, and the launch of a new skincare line.

The challenge

• The existing website lacked functionality and a coherent brand narrative.
• Operational inefficiencies were creating bottlenecks and unnecessary expense.
• Limited physical space restricted their ability to offer new services.
• They needed campaigns that actually acquired customers.
• Launching a skincare line required branding, graphic design, and packaging.

What we did

Two websites

Fawn Beauty Spa & Studio — a clear, easy site for the spa services and the booking system. Fawn Monique Makeup Artist — a portfolio built to be seen by brides, photographers, and event planners. Both were mobile-first, integrated with online booking and social, and structured so local and regional search could find them.

Operations and efficiency audit

An in-depth audit found where time and money were leaking. We introduced new scheduling software that ended double-bookings, automated invoicing that removed hours of administrative work each week, and better communication tools for team coordination.

Studio expansion

We supported the move into a larger space within their building, which made massage therapy and yoga classes possible. That meant space planning and coordination, marketing materials for the new services, and updates to the site and booking system so the expanded offering was actually bookable.

Social advertising

Instagram and Facebook campaigns promoting seasonal specials and new services, driving traffic to the new sites and building brand awareness.

Skincare line launch

End-to-end support for the new line: logos, product labels, and promotional materials; sourcing printing that matched the brand’s aesthetic; and the campaign that introduced the line to market.

Results

Online presence. Website traffic rose 45% within three months, with higher engagement and more online bookings.

Operational efficiency. Administrative hours fell 30%, freeing the team for client work, and streamlined processes saved over $10,000 annually.

Studio growth. Revenue rose 20% following the expansion, with the new services drawing repeat business.

Social. Followers grew 25% across platforms, with better conversion on seasonal promotions.

Product launch. The skincare line’s debut exceeded its sales target by 15%.